So apparently this little ad is really pissing off the Mac fan boys out there. The part that makes them the most apoplectic is when our intrepid shopper offhandedly quips “I guess I’m not cool enough to be a Mac person.”
You can hear foreheads hitting desks in graphic arts departments all over the country on that one.
Now to be clear, my little laptop is 6 years old with an AMD 64bit processor in it that I’m pretty sure is common in most microwave ovens by now. But this p.o.s. machine keeps plucking along with XP-pro and it’s still quick enough to do everything I need to do.
Lately, however, I’ve been kicking around the idea of getting something new. I have good friends who are new and very enthusiastic Mac converts who urge me to give the new line of Apple Macbooks a try. After killing some time in the local Apple store I must confess that I really like the gesture functions of the multi-touch pad, and the solid aluminum design is pleasantly minimal and sturdy.
But the cost of entry for those features still seems absurd and prohibitive when a comparatively equipped PC is a fraction of the cost.
Now if were I to go out and buy a new PC today some of my Macified friends could aptly wield the bloatware Vista against me, except that I can easily install XP or Ubuntu on my new PC. Hell, I’m even okay with waiting a few more months for Windows 7. All said I’m competent enough with computers that I’m not that troubled by the OS wars. All in all I’m just not yet convinced that a Mac is worth the extra money.
Now to get back to the ad, the people who love the Mac because it’s a better tool for the job they’re doing don’t care a whit about such marketing fluff, they just ignore it and keep doing their work. It’s the rest of the Mac fans out there that are all worked up. The ad (real or not) resonates with the common user because it points out the biggest problem for many of the most devout Mac faithful:
“You paid more just so you could look cool”.
The ad busts that bubble because nothing is less cool than looking like you’re a poseur who is actually trying to look cool by buying the newest “cool” gadget. And given the years of Mac/PC ads where Apple has strained to present themselves as the “cool” kid, this kind of calling out is blasphemy of the highest order causing people all over to whine that the ad is “offensive.”
Some of us don’t mind looking less cool if it means we can get our shit done just the same…but for less money. I’d rather be smart than look cool any day.